Privacy Policy

Last updated: 11 September 2025

🔍 Quick Read

We respect your privacy and only collect the personal data we need to deliver our events and services. We’ll never sell your data. We use your information to:

  • Process your registration, payments, and participation in our events

  • Share essential details with event partners (only when necessary)

  • Send relevant updates and marketing (if you’ve opted in)

    You’re in control of your data—unsubscribe or request deletion anytime.


Full Policy

1. Who We Are

Experience Africa Events Ltd (“we”, “our”, “us”) is a UK-registered company responsible for organising Experience Africa and other B2B travel trade events. We are the data controller of your personal data.

  • Company Name: Experience Africa Events Ltd

  • Registered Address: Matrix Studios, 91 Peterborough Road, London SW6 3BU

  • Company Registration Number: 12657829

  • Contact Email: chris@experienceafrica.travel


2. What Data We Collect

We may collect:

  • Name, job title, company, and contact details (email, phone, address)

  • Payment and billing details for registrations or sponsorships

  • Demographic and professional information (e.g., country, sector)

  • Preferences, interests, and event feedback

  • Website usage data (cookies, analytics)


3. How We Use Your Data

We use your personal data to:

  • Process event registrations, payments, and participation

  • Deliver event services (meeting schedules, hosted buyer programmes)

  • Send relevant updates, newsletters, and marketing (if consented)

  • Improve our services and communications

  • Comply with UK legal and financial regulations


4. Legal Basis for Processing

We process your data under:

  • Contract: To provide services you request (e.g., event attendance)

  • Legitimate interests: To operate and market our events responsibly

  • Consent: For marketing communications (opt out anytime)

  • Legal obligations: To meet UK law and accounting requirements


5. Sharing Your Data

We will never sell your personal data. We only share it with:

  • Event partners and suppliers to deliver services you’ve requested

  • Technology providers (registration platforms, CRMs)

  • Professional advisors (accountants, insurers, legal)

  • Regulators or authorities if legally required

All suppliers are GDPR-compliant and bound by strict contractual terms.


6. International Transfers

We may transfer data outside the UK/EEA (e.g., to African event partners). Where we do, we ensure safeguards such as UK-approved Standard Contractual Clauses.


7. Data Retention

We only keep data as long as needed:

  • Event participation records: 6 years (legal/accounting)

  • Marketing data: Until you unsubscribe or request deletion

  • Other data: Reviewed regularly and deleted when no longer required


8. Your Rights

You can:

  • Request a copy of your data

  • Correct inaccurate data

  • Ask us to delete your data

  • Restrict or object to processing

  • Request portability of your data

  • Withdraw consent at any time

  • Complain to the Information Commissioner’s Office (ICO)

Contact us at chris@experienceafrica.travel to exercise your rights.


9. Security

We use secure servers, encryption, and strict access controls to keep your data safe.


10. Cookies

Our website uses cookies for functionality and analytics. You can manage these in your browser settings.


11. Updates

We may update this policy to reflect changes in law or our services. Any updates will be posted here with a new “last updated” date.