Due to the ongoing coronavirus crisis, the team has taken the difficult decision to cancel Experience Africa 2020. Read our full statement here


Experience Africa is Europe’s first three-day B2B Africa-focused travel tradeshow. With up to 42 pre-scheduled meetings, an inspiring seminar schedule and multiple networking events, this is an opportunity to create lasting business connections.

The show is attended by suppliers from across Africa, active UK and international buyers, and prominent media figures. Together, this dedicated community work together in the shared goal of promoting African travel. Join us to #BeatTheDrum!

Find out what to expect at Experience Africa 2021!

People sitting having meetings


Attend up to 42 pre-scheduled meetings across three days

People attending a lecture


Join insightful debates, masterclasses and destination updates

People happily posing for a picture


Create lasting business relationships over coffee or cocktails


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