With over 20 years in African tourism, Chris is known for delivering strategic, seamless, high-impact events. When he’s not driving event innovation, he’s planning his next African road trip or exploring Europe’s wine regions
Where Africa’s travel industry connects, collaborates, and excels.
Experience Africa, powered by ATTA®, is #ThePlaceToConnect for African tourism in the UK. Since 2018, this curated trade show has united Africa’s top suppliers with pre-qualified international buyers from the UK, Europe, North America, and Latin America.
This isn’t just another trade event – it’s a high-impact B2B marketplace designed for meaningful connections, actionable insights, and business growth.
Over three days, delegates unlock:
This is your platform to do serious business, expand your network, and explore Africa’s diversity.
22 – 24 June 2026 | 155 Bishopsgate, London
Experience Africa is exclusively curated for outbound travel buyers (operating both in the leisure & MICE sectors) – tour operators, travel designers, agents, and front-line sales teams based outside Africa who specialise in, sell, or are looking to expand into African travel.
Whether you’re an Africa specialist deepening your portfolio or a generalist adding exceptional African products to your offerings, this event is your gateway to curated, high-quality connections.
Please note: This event is not open to African-based inbound operators in a buyer capacity.
A hand-picked selection of tourism boards, DMCs, accommodation providers, and service partners from across Africa and the Indian Ocean Islands.
All exhibitors are trade-ready and vetted to ensure credibility and ROI for every meeting.
Strictly invitation-only access for leading travel journalists, editors, and content creators with a proven track record of covering African tourism.
Media participation is designed to uncover authentic stories, innovation, and emerging trends shaping Africa’s travel narrative.
Behind Experience Africa is a passionate team that lives and breathes African tourism, committed to creating a
world-class platform for business growth.
CEO, ATTA Group Events
With over 20 years in African tourism, Chris is known for delivering strategic, seamless, high-impact events. When he’s not driving event innovation, he’s planning his next African road trip or exploring Europe’s wine regions
Head of Events, ATTA Group Events
Drawing on experience as both buyer and exhibitor, Kirstine helps shape seamless, high-impact events. When she’s not refining event journeys, she’s out adventuring with George the beagle.
Event Operations Manager, ATTA Group Events
With 18 years in African tourism, sales and partnerships, Michelle drives seamless event operations and strong stakeholder engagement. Off duty, she’s on safari or in the winelands with her husband – or being a proud ‘Nonna’.
Buyer Engagement Manager, ATTA Group Events
With deep experience across African tourism, luxury tour operating and global B2B events, Sammy curates high-quality buyer mixes. Beyond events, she’s bird spotting or growing veggies on her allotment.
Since its inception in 2018, Experience Africa has established itself as the premier gathering for African tourism professionals in the UK. Each year, the event brings together a diverse community of suppliers from across the African continent and global buyers, creating a dynamic hub for networking, collaboration, and business growth.
With 207 exhibitors in attendance, the show delivered a vibrant mix of well-established partners and those new to the tourism scene. All levels of African & Indian Ocean Islands tourism product including accommodation, DMC’s, activity providers, tourism boards and some affiliated services were represented.
The Exhibitor List reflects all those confirmed to attend Experience Africa 2025 and the Exhibitor List for 2026 will be published in January 2026.
Have a question about the event? Look through some of the FAQs below.
If you can’t find the answer your seeking, contact the Experience Africa Team.
Monday 22 – Wednesday 24 June 2026
At Broadgate Business Centre, 155 Bishopsgate, London EC2M 3TQ
09h00 – 17h30 daily
Please note registration opens at 08h00 on the Monday and 08h30 on Tuesday and Wednesday.
Please refer to the event programme for evening function timings.
Experience Africa welcomes outbound travel buyers who are either actively selling African travel or looking to expand their portfolio to include African destinations. The event is open to both product managers and front-line sales professionals involved in shaping and selling travel experiences.
If you wish to share a diary of appointments with a colleague, this can be arranged for a small daily fee, payable upon confirmation. Please refer to the Rates section for full details.
We are primarily focusing on buyers from travel businesses registered in the following regions:
The UK & Ireland
Continental Europe
North America
Latin America
If your business is based outside these regions, please contact our team before applying, or we will be in touch to discuss suitable participation options once your application is received.
Experience Africa is a tabletop trade event that connects qualified buyers and exhibitors through curated one-to-one meetings arranged via a pre-scheduled appointment diary.
Each buyer receives a personalised diary of up to 42 appointments, carefully match-made using our meeting software. During the preferencing window, all attendees are invited to build a wishlist of preferred meeting partners. Once the window closes, the system generates each participant’s final schedule based on mutual preferences, ensuring every meeting is relevant and high-value.
Beyond the scheduled appointments, delegates can also enjoy a rich daily programme including:
Content sessions each morning featuring industry insights and discussion.
Networking breaks mid-morning and over lunch.
Evening social events designed to build lasting connections in a relaxed atmosphere.
All registered buyers receive full access to the official Experience Africa 2026 programme, designed to maximise both business and networking opportunities.
Included for Buyers:
Access to all official event sessions as outlined in the programme
Curated diary of pre-scheduled appointments, featuring up to 42 twenty-minute meetings (14 per day)
Onsite catering and refreshments, including:
Buffet breakfast
Morning and afternoon refreshments
Buffet lunch
Coffee and tea available throughout the day
Water and soft drinks
Hosted buyers benefit from all the inclusions above, plus additional hospitality to enhance their event experience.
Included for Hosted Buyers:
Up to four nights’ accommodation at one of our appointed hosted buyer hotels, on a single-occupancy basis
Access to all official event sessions as outlined in the programme
Curated diary of pre-scheduled appointments, featuring up to 42 twenty-minute meetings (14 per day)
Onsite catering and refreshments, including:
Buffet breakfast
Morning and afternoon refreshments
Buffet lunch
Coffee and tea available throughout the day
Water and soft drinks
Discover what others have to say about their Experience Africa journey. Read our testimonials to hear firsthand accounts of unforgettable experiences.
Well done on putting together yet another amazing EA this year. The venue was just about perfect. I also liked the big screens with the clock ticking down, which greatly assisted in finalising the meeting on time.
A huge thank you to Experience Africa and all the African suppliers for their generosity in hosting a really productive and enjoyable show.
A fantastic show, congrats to all involved! Slick, professional, well-run and affordable.
This was the first time that I had attended. I thought that it was excellent and a very profitable use of my time!
Thank you to both Chris and Kirstine for putting on such an amazing and successful show, we were so proud to be a part of it , fantastic meetings and very well organised. The app was brilliant, lots of functionality and the overall atmosphere felt more like us as an industry.
Really great meetings, a good atmosphere and excellent food and beverage options.
Good venue, good meetings, good food, good buyers and exhibitors. Well done Chris & Team!
I enjoyed the show and would like to say thank you for my invitation: three fabulous days of interacting with like-minded people talking all things Africa is my kind of work heaven. See you in 2024!
Lankester White Safaris is a small operation so three days out the office really has to count. And it did; it’s 100% worthwhile.
A great show, well organised and will definitely recommend it and return this year.
Exceptional quality of buyers and a really excellent platform to reengage with industry colleagues and friends.
Experience Africa has quickly become the key UK event for the African travel industry to connect on an annual basis. In a disjointed world of working from home, where many companies now don’t have offices, this is a key platform for me to see our key operators and agents face-to-face and also make new connections. This show delivers good quality meetings; I’m 100% behind it and am looking forward to the 2024 show.
Every step of the lead up to Experience Africa is handled with detail and care. As an exhibitor, I felt informed and excited as the count down to the event was hitting single digits. The longer (golden) time slots per meeting ensured that you could have a productive meeting with all levels of buyers. Additionally, the carefully curated tea, lunch and post-meeting day events ensured for fun interaction between all attendees with meaningful networking opportunities. Thank you, Experience Africa team I am your biggest fan, this has been a great investment for the aha brand.
What a great show! Wow, 2023 was next level. We have signed up again this year. Please say a massive thanks to your team, we so appreciate all you do for us. Already looking forward to 2024!
Experience Africa is so easy; great quality meets with no fuss and no surprises! Highly recommend it.
Every agent I met was relevant and interested in the Elewana product and I can honestly say there wasn’t minute of business time wasted. A first for me!
Fastjet & Federal Airlines thoroughly enjoy showcasing at Experience Africa. We find the quality and variety of buyers are fantastic and enjoy ROI each year we participate.
Huge thank you for helping co-ordinate for our six sales team members to attend. They all loved it and I’ve received incredible feedback from them. Experience Africa is passionate and engaged with Africa! Overall brilliant event and we will be back!
For me, the quality of suppliers was very good, and I could easily have had more meetings. I managed to catch up on the networking time with suppliers, but good to have the 20-minute slots. Fantastic vibrant atmosphere at the show and thoroughly worthwhile attending.
Get the details on our venue, the location, and travel arrangements to ensure your Experience Africa adventure is smooth and unforgettable.”
Experience Africa 2026 will once again be held in the heart of London at 155 Bishopsgate, a stylish and modern conference venue.
Reception Level: As you arrive, you’ll find a spacious registration area, large digital screens and ample coffee stations. This level is the main networking spaces where delegates will gather for engaging content sessions, delicious lunches and will also host the ATTA® for Action Awards.
Main Meeting Level: Take the escalator to the next floor, the engine room of the event dedicated to meetings. In addition to the exhibitors, you’ll also find tables and tables for impromptu meetings and networking during coffee breaks amidst large digital screens showcasing promotional content.
With excellent transport links and nearby hotels, 155 Bishopsgate is the perfect venue for Experience Africa 2026. Click here for more details.
Nearest tube stations are Liverpool Street (Central, Circle, Hammersmith & City and Metropolitan lines) and Bank (Central, Northern, Waterloo & City lines).
For exits from all underground lines follow signs for Liverpool Street mainline station. Once on the main concourse of the mainline station, look for signs for Way Out 1 (Bishopsgate West) located next to platform 14. Take the escalator or stairs up to street level where you will see a Police Station on the opposite side of the road. Turn left and follow Bishopsgate past the entrance to 135 Bishopsgate. Turn left up the external arcade stairs. Enter 155 Bishopsgate, once inside take the escalator on your left up to the first floor. At the top of the escalator turn right and enter the gold double doors into the 155 Bishopsgate 1st floor reception.
Liverpool Street Station
Follow directions for Underground from the main concourse.
155 Bishopsgate is served by many bus routes including 388, 242, 149, 135, 78, 48, 47, 42, 35, 26 and 8.
There is an NCP car park at Finsbury Square (EC2A 1AD).
Please remember the venue sits within the congestion charge zone – for further information visit www.cclondon.com
Central to the event programme is the daily diary of meetings connecting attendees and exhibitors. In addition to this, delegates can engage in the morning “Industry in Conversation” sessions, addressing topics impacting African tourism, while the lunchtime networking break includes further content session options.
Experience Africa continues into the evening with social networking opportunities at the ATTA® for Action Awards and ATTA® Summer Party.