A huge thank you to Experience Africa and all the African suppliers for their generosity in hosting a really productive and enjoyable show.
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Experience Africa is exclusively curated for outbound travel buyers – tour operators, travel designers, agents, and front-line sales teams based outside Africa who specialise in, sell, or are looking to expand into African travel. Whether you’re an Africa specialist deepening your portfolio or a generalist adding exceptional African products to your offerings, this event is your gateway to curated, high-quality connections.
Please note: This event is not open to African-based inbound operators in a buyer capacity.
Experience Africa 2026 is a significant investment of time and opportunity for our international buyer community. To ensure the best experience for all participants, priority will be given to buyers committing to attend the full three-day programme.
Once your application is accepted, you’ll be invited to confirm your place by paying a £195 refundable commitment fee. This is returned after the event for buyers who attend all pre-scheduled meetings and key networking functions.
Hosted buyers also receive up to four nights’ accommodation, access to all social events, and a curated diary of up to 42 one-to-one meetings, maximising the value of their time at the show.
To express your interest in attending Experience Africa 2026, please complete the Expression of Interest form using the link above.
Once received, your details will be acknowledged and held on file. You will then be notified when formal buyer applications open and invited to complete the full application process.
Please note that we are primarily focusing on buyers from travel businesses registered in the following regions:
UK & Ireland
Continental Europe
The Americas
If your business is based outside these regions, please contact our team before submitting your expression of interest, or we will be in touch to discuss suitable participation options once received.
Check out our Buyer FAQs for all the details you need to plan your adventure, from travel logistics to what to expect on this unforgettable journey.
Monday 22 – Wednesday 24 June 2026
At Convene, 155 Bishopsgate, London EC2M 3TQ
09h00 – 17h30 daily
Please note registration opens at 08h00 on the Monday and 08h30 on Tuesday and Wednesday.
Please refer to the event programme for evening function timings.
Experience Africa is open to outbound travel buyers who are either actively selling African travel or looking to expand their portfolio to include African destinations. The event welcomes both product managers and front-line sales professionals from qualified travel businesses.
If you wish to share a diary of appointments with a colleague, this can be arranged for a small daily fee, payable upon confirmation. Please refer to the Rates section for further details.
We are primarily focusing on buyers from travel businesses registered in the following regions:
UK & Ireland
Continental Europe
The Americas
If your business is based outside these regions, please contact our team before applying, or we will reach out upon receipt of your application to discuss suitable participation options.
Experience Africa is a tabletop trade event that connects qualified buyers and exhibitors through curated one-to-one meetings arranged via a pre-scheduled appointment diary.
Each buyer receives a personalised diary of up to 42 appointments, carefully match-made using our meeting software. During the preferencing window, all attendees are invited to build a wishlist of preferred meeting partners. Once the window closes, the system generates each participant’s final schedule based on mutual preferences, ensuring every meeting is relevant and high-value.
Beyond the scheduled appointments, delegates can also enjoy a rich daily programme including:
Content sessions each morning featuring industry insights and discussion.
Networking breaks mid-morning and over lunch.
Evening social events designed to build lasting connections in a relaxed atmosphere.
All registered buyers receive full access to the official Experience Africa 2026 programme, designed to maximise both business and networking opportunities.
Included for Buyers:
Access to all official event sessions as outlined in the programme
Curated diary of pre-scheduled appointments, featuring up to 42 twenty-minute meetings (14 per day)
Onsite catering and refreshments, including:
Buffet breakfast
Morning and afternoon refreshments
Buffet lunch
Coffee and tea available throughout the day
Water and soft drinks
Hosted buyers benefit from all the inclusions above, plus additional hospitality to enhance their event experience.
Included for Hosted Buyers:
Up to four nights’ accommodation at one of our appointed hosted buyer hotels, on a single-occupancy basis
Access to all official event sessions as outlined in the programme
Curated diary of pre-scheduled appointments, featuring up to 42 twenty-minute meetings (14 per day)
Onsite catering and refreshments, including:
Buffet breakfast
Morning and afternoon refreshments
Buffet lunch
Coffee and tea available throughout the day
Water and soft drinks
Experience Africa has secured rooms at a 4* hotel within walking distance of 155 Bishopsgate.
Complimentary accommodation is available for up to 4 nights, from Sunday 21 June until Thursday 25 June.
Hosted Buyers are advised to arrive on the Sunday as Experience Africa registration begins at 08h00 on the Monday.
Departure on the Wednesday is possible but only after the final meeting has been completed at 17h30.
You will be able to make your selection in the Buyer Portal.
At the event, onsite catering will include buffet breakfast, morning & afternoon refreshments, buffet lunch, coffee & tea throughout the day, water & soft drinks.
Catering will be provided at the ATTA® for Action Awards (Monday) and ATTA® Summer Party (Tuesday.)
The Sunday and Wednesday evenings are at leisure – for your own expense.
No. Travel arrangements to the hotel and venue are for your own account.
Participation at Experience Africa 2026 represents an investment of time and commitment from our international buyer community. To support the integrity of the programme and ensure confirmed attendance, all buyers are required to pay a £195 (GBP) refundable commitment fee at registration.
This fee is fully refunded after the event for buyers who:
Attend all pre-scheduled meetings in their personalised diary.
Fulfil participation requirements, including attendance at key networking functions.
Hosted buyers receive:
Complimentary accommodation for up to four nights at appointed hotels.
Access to all networking events and social functions.
A curated diary of up to 42 pre-scheduled meetings, maximising the value of their time.
Cancellation Policy:
If a buyer cancels their attendance after 27 April 2026 or fails to meet participation requirements, the commitment fee will be retained by the organiser to cover costs. Any hotel cancellation fees incurred as a result of late cancellation or no-show will also be charged.
Experience Africa operates on a pre-scheduled appointment format, with each day featuring 14 curated meetings, totalling up to 42 appointments across the event.
All buyers—both hosted and standard—are expected to attend a full diary of appointments each day to ensure maximum value for all participants.
During the preferencing window, attendees will build a wishlist of exhibitors they wish to meet. Once the window closes, our meeting software generates each participant’s diary based on these preferences, creating a personalised and productive meeting schedule.
Beyond the one-to-one meetings, Experience Africa offers exceptional opportunities to connect, learn, and celebrate.
The ATTA® for Action Awards and ATTA® Summer Party create relaxed, high-impact networking moments, while the daily Industry in Conversation sessions explore the trends and topics shaping African tourism today.
Experience Africa operates on a pre-scheduled appointment format, with each day featuring 14 curated meetings, totalling up to 42 appointments across the event.
All buyers—both hosted and standard—are expected to attend a full diary of appointments each day to ensure maximum value for all participants.
During the preferencing window, attendees will create a wishlist of exhibitors they wish to meet. Once the window closes, our meeting software generates each participant’s diary based on these preferences, creating a personalised and productive meeting schedule.
To ensure strong meeting matches, buyers must select a minimum number of exhibitor preferences:
Hosted Buyers and 3-Day Attendance Buyers: 10 VIP and 74 Standard Exhibitor preferences
2-Day Attendance Buyers: 10 VIP and 46 Standard Exhibitor preferences
If the minimum number of preferences is not met, you will have the opportunity to add further selections, or the team will supplement your preferences based on the geographical interests indicated in your application.
Hosted buyers are expected to attend the ATTA® for Action Awards on the Monday night and ATTA® Summer Party on the Tuesday night.
Experience Africa brings together a diverse mix of high-quality, trade-ready suppliers representing every facet of African and Indian Ocean tourism. Exhibitors typically include:
Activity, day tour, and cultural experience providers
Airlines and aviation partners
Group tour and overland operators (inbound)
Destination Management Companies (DMCs) and inbound tour operators
Accommodation providers – hotels, lodges, resorts, and camps
Exclusive-use accommodation – villas and private homes
Representation and marketing companies
Tourism boards and destination organisations
A full list of participating exhibitors will be available on the event website closer to the show.
Details of badge collection will be released closer to the event.
Discover what others have to say about their Experience Africa journey. Read our testimonials to hear firsthand accounts of unforgettable experiences.
A huge thank you to Experience Africa and all the African suppliers for their generosity in hosting a really productive and enjoyable show.
This was the first time that I had attended. I thought that it was excellent and a very profitable use of my time!
Really great meetings, a good atmosphere and excellent food and beverage options.
I enjoyed the show and would like to say thank you for my invitation: three fabulous days of interacting with like-minded people talking all things Africa is my kind of work heaven. See you in 2024!
Lankester White Safaris is a small operation so three days out the office really has to count. And it did; it’s 100% worthwhile.
Huge thank you for helping co-ordinate for our six sales team members to attend. They all loved it and I’ve received incredible feedback from them. Experience Africa is passionate and engaged with Africa! Overall brilliant event and we will be back!
For me, the quality of suppliers was very good, and I could easily have had more meetings. I managed to catch up on the networking time with suppliers, but good to have the 20-minute slots. Fantastic vibrant atmosphere at the show and thoroughly worthwhile attending.