Join a hand-picked community of Africa’s leading tourism boards, DMCs, accommodation providers, and service partners representing the very best of the continent and the Indian Ocean Islands.
To participate, your business must be fully B2B trade-ready and will be vetted by the organisers to ensure credibility, professionalism, and strong ROI for both exhibitors and buyers. This approach maintains the integrity of the event and guarantees meaningful, productive meetings for all participants.
Why Exhibit:
Maximise ROI – Engage in curated, pre-scheduled meetings with qualified international buyers actively selling or expanding their Africa portfolios.
Gain Market Intelligence – Stay ahead of global travel trends and discover what international buyers are looking for.
Enhance Brand Visibility – Position your business in a premium, high-impact environment designed for meaningful exposure and connection.
Build Valuable Relationships – Meet decision-makers ready to do business and form partnerships that extend beyond the show.
Spaces are limited — secure your place at Experience Africa 2026 and be part of Africa’s leading B2B trade platform in Europe.
This link takes approved exhibitors to their secure portal to provide all required event details, complete profiles, upload logos, and manage your participation.
PLEASE READ FIRST
Applications for Accommodation providers, DMCs, activity providers, transport or aviation companies, group or overland tour operators, and representation or marketing companies are now fully subscribed for Experience Africa 2026.
We are no longer accepting new applications or additions to the waitlist for these categories. If you would like to log an Expression of Interest for Experience Africa 2027, please click the tab below.
Applications remain open for tourism boards, destination organisations, and wider industry partners, including technology providers, service providers, and sector-support organisations. These categories are still welcome to apply for participation in Experience Africa 2026.
Participation at Experience Africa 2026 is open to all trade-ready African tourism suppliers. You do not need to be an ATTA® member to exhibit; however, ATTA® members benefit from preferential rates and priority allocations.
All prices are in Pounds Sterling (£) and are subject to UK VAT at 20% for all UK-domiciled organisations.
Please Note:
| Rate | ATTA Members | Non Member |
| Early Booking | £3,765 | £4,150 |
| Standard | £4,235 | £4,665 |
| Extra Exhibitor Badge | £740 | £740 |
| Premium Table | £740 | £740 |
Check out our Exhibitor FAQs for all the details you need to plan your attendance, from travel logistics to what to expect on this unforgettable journey.
Monday 22 – Wednesday 24 June 2026
At Convene, 155 Bishopsgate, London EC2M 3TQ
09h00 – 17h30 daily
Please note registration opens at 08h00 on the Monday and 08h30 on Tuesday and Wednesday.
Please refer to the event programme for evening function timings.
Exhibitor table with four chairs
One exhibitor badge (additional badges available for an extra fee subject to availability)
Power point at your table
A4-sized branded panel (artwork to be supplied to organiser specifications)
Access to all official Experience Africa 2026 events as outlined in the programme
Curated diary of pre-scheduled appointments – 14 twenty-minute meetings per day, with up to 42 meetings across the event
Onsite catering and refreshments throughout the day, including:
Buffet breakfast
Morning and afternoon refreshments
Buffet lunch
Coffee and tea available all day
Water and soft drinks
Experience Africa is a carefully curated, inclusive platform showcasing the very best of African and Indian Ocean tourism. All exhibitors must be fully B2B trade-ready, equipped to do business with international buyers and deliver high-quality products and services.
We welcome:
Tourism boards and destination representatives
DMCs and ground handlers
Accommodation providers and activity operators
Affiliated services supporting the African travel trade
Exhibitors do not need to be ATTA® members to participate; however, ATTA® members enjoy preferential rates and priority allocation.
We use feedback from previous events and buyer demand to ensure the exhibitor mix reflects what the international trade most wants to see. For 2026, we are particularly focused on featuring:
New products not showcased at Experience Africa 2025
A broad spectrum of product offerings to highlight the accessibility and diversity of African travel
Exhibitor badges will be available for collection at registration on the Sunday 21 June from the venue more detailed timings will be shared closer to the event.
An exhibitor badge provides the delegate with full access to the venue across the duration of the show.
It is inclusive of all networking and social events as detailed in the Experience Africa 2026 programme but does not provide the exhibitor with an additional set of pre-scheduled appointments.
Experience Africa operates on a pre-scheduled appointment system, offering each exhibitor a dedicated diary of up to 42 curated meetings across the three days.
During the preferencing window, exhibitors will create a wishlist of buyers they wish to meet. Once the window closes, our intelligent meeting software generates each exhibitor’s personalised diary based on these preferences, ensuring relevant, high-value connections throughout the event.
If you wish to share a table and divide the meeting slots with a co-exhibitor, you may apply under the Split Desk rate. Each participating company will have its own exhibitor profile and a separate diary of appointments, featuring 50% of the available meeting slots (up to 21 each).
Please contact the team for guidance on how to manage the division of appointments and ensure both parties are correctly registered.
Please note: the Split Desk arrangement does not permit additional delegates to attend meetings alongside co-exhibitors.
Premium table locations will be located on the front row. These will be allocated on a first come first served basis and to book this, simply indicate this in your application. A maximum of 21 premium tables are available for purchase.
We no longer limit representation companies to a maximum of three products. However, if you plan to feature a broader portfolio, please note that each meeting lasts 20 minutes, so we recommend focusing on the products most relevant to each buyer.
Please note:
The rate applied (ATTA® Member or Non-Member) will be determined by the Exhibitor Profile Name(s).
A representation company may exhibit under its own name or list a maximum of three company names within the exhibitor profile.
If listing multiple company names, you will need to create a custom logo for the online listing, in line with event branding specifications.
All companies being represented must be listed in the “Companies Represented” field on the application form.
We will hold evening events after the meeting program concludes each day as follows:
All attendees are invited to attend the evening events.
If as an exhibitor you would like to host your own event, please consider either Sunday evening before the show or Wednesday evening after the show wraps up.
If you would like to invite the hosted buyers to an event on Sunday evening please let the team know and we will gladly assist with the list of hosted buyers.
Experience Africa is located close to Liverpool Street Station offering excellent transport links and there are several hotels in the vicinity to book your accommodation.
Please refer to the Accommodation Options link in the Exhibitor Portal.
The Exhibitor Portal is your central hub from which to manage your participation at Experience Africa.
Here you will be able to upload items requested by the Experience Africa team, request additional delegate badges, view the recommended accommodation options, and explore other resources available.
The event app is available to be installed on your smartphone, tablet, or desktop.
It contains a variety of useful information, including the event programme, your meeting diary, a list of attendees, a connection hub (allowing you to exchange contact details with delegates) and many other resources to help you achieve the most out of your show attendance.
Once approved, to confirm your participation you will be invoiced in full and payment will be due within 28 days of the invoice date.
Discover what others have to say about their Experience Africa journey. Read our testimonials to hear firsthand accounts of unforgettable experiences.
Well done on putting together yet another amazing EA this year. The venue was just about perfect. I also liked the big screens with the clock ticking down, which greatly assisted in finalising the meeting on time.
A fantastic show, congrats to all involved! Slick, professional, well-run and affordable.
Thank you to both Chris and Kirstine for putting on such an amazing and successful show, we were so proud to be a part of it , fantastic meetings and very well organised. The app was brilliant, lots of functionality and the overall atmosphere felt more like us as an industry.
Good venue, good meetings, good food, good buyers and exhibitors. Well done Chris & Team!
A great show, well organised and will definitely recommend it and return this year.
Exceptional quality of buyers and a really excellent platform to reengage with industry colleagues and friends.
Experience Africa has quickly become the key UK event for the African travel industry to connect on an annual basis. In a disjointed world of working from home, where many companies now don’t have offices, this is a key platform for me to see our key operators and agents face-to-face and also make new connections. This show delivers good quality meetings; I’m 100% behind it and am looking forward to the 2024 show.
Every step of the lead up to Experience Africa is handled with detail and care. As an exhibitor, I felt informed and excited as the count down to the event was hitting single digits. The longer (golden) time slots per meeting ensured that you could have a productive meeting with all levels of buyers. Additionally, the carefully curated tea, lunch and post-meeting day events ensured for fun interaction between all attendees with meaningful networking opportunities. Thank you, Experience Africa team I am your biggest fan, this has been a great investment for the aha brand.
What a great show! Wow, 2023 was next level. We have signed up again this year. Please say a massive thanks to your team, we so appreciate all you do for us. Already looking forward to 2024!
Experience Africa is so easy; great quality meets with no fuss and no surprises! Highly recommend it.
Every agent I met was relevant and interested in the Elewana product and I can honestly say there wasn’t minute of business time wasted. A first for me!
Fastjet & Federal Airlines thoroughly enjoy showcasing at Experience Africa. We find the quality and variety of buyers are fantastic and enjoy ROI each year we participate.