Seminars 2019

Experience Africa 2019 will host 8 inspiring seminars. Our full seminar programme features the most sought after speakers and influential voices from the industry. Seminar sessions will cover relevant issues that need to be addressed and education on need-to-know topics, offering fresh thinking and stimulating debate. Whether it be opportunities, future trends or new experiences to discover, our seminar line-up is shaping up to really rock!

As part of our partnership opportunities, exhibitors are invited to sponsor a day of seminars. This includes branding of the seminar room for the day, as well having the opportunities to present your product in the Destination Seminar. More information is available on our partnership opportunities page.

Check out the seminar topics we have lined up for this year!

DAY 1
24 June 2019

 

INTRODUCING EXPERIENCE AFRICA 2019: MICHAEL JACKSON

 

 

THE ROLE OF THE TOUR OPERATOR IN THE 21st CENTURY

With expert travel advice now only a click away, independent travel has become easier than ever. We will explore just how tour operators can stay relevant with a focus on understanding their market, offering unique experiences and utilising insider knowledge.

 

DESTINATION SEMINAR

Our destination seminar will provide up to date knowledge from professionals who live, work and explore a specific destination within Africa on a daily basis.

DAY 2
25 June 2019

 

STORYTELLING IN A CONSUMER-LED ECONOMY

Just how do you make your content stand out in this media-heavy age? We look at effective ways to curate unforgettable tales and how you can utilise your clients to tell persuasive and meaningful stories. Join us to master the art and trigger yourself an instant bestseller! 

 

IS OVERTOURISM TO AFRICA A THREAT?

Increased tourism can create job opportunities and lead to improved infrastructure. But what happens when certain hotspots within a destination become too popular? We look at initiatives that protect local communities and the environment whilst capping visitor numbers.

 

DESTINATION SEMINAR

Our destination seminar will provide up to date knowledge from professionals who live, work and explore a specific destination within Africa on a daily basis.

DAY 3
26 June 2019

THE RATINGS ECONOMY: HOW TO OVERCOME THE CHALLENGES AND REAP THE REWARDS

For many businesses, a single complaint on social media or a bad review can risk damaging a carefully-cultivated reputation. This session explores tried and tested ways to use ratings websites in your favour, and other effective ways to boost your online ranking. 

GREEN THINKING AND GOING BEYOND PLASTICS

As the anti-plastic movement gains momentum, we look at the risks of industry greenwashing on this very hot topic. How can we ensure eco claims are genuine, and how we can be responsible travellers without doing more harm than good to local communities? 

THE IMPACT OF APPS AND INFLUENCERS ON THE WAY WE TRAVEL

Now that travel memories and stories are shared instantly all over our digital devices, we discuss how operators can harness the unstoppable influence of social media and use digital insights to understand the mindset of today’s tech savvy consumers.  

 

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