Who Exhibits at Experience Africa?

Experience Africa  is the one-stop tradeshow in the UK and Europe that is exclusively focuses on African and Indian Ocean product.  It will showcase a refreshingly wider range of inspiring travel products and offers a new platform to maximise supplier exposure in a way never seen before in the UK.

A healthy concoction of meetings, seminars and networking opportunities along with a pinch of entertainment and cocktails to liven the tone, the three day tradeshow, assures genuine connectivity and the development of new business relationships with key, handpicked UK & European buyers. 

Entry is open to ALL Atta and non-Atta members from all sectors that operate services within Africa and the Indian Ocean from overland to luxury.

This includes:




Cruise Ships

Car Hire Companies


Mobile Safaris

Specialist Activity Operators
Tourist Boards
Airlines (Domestic and International)
Marketing and Representation Companies

Why Attend Experience Africa?

Inclusive           We will bring a wider range of buyers and suppliers to the forefront of the industry, offering a new                                               voice for Africa across international tourism.

Fresh                           To revolutionise the voice of Africa in tourism, you will have the opportunity to meet with buyers                                                 and suppliers you may have never seen before.

Intimate                 Limits to the types of exhibitors from each country ensures both parties can make maximum                                                         returns from attending the show.

Bespoke            No more ‘one size fits all’. We are a show that cares and caters for both buyer and supplier needs!

Decisive                  No dead time. We will bring the decision makers to the table to maximise your business                                                                   opportunities.

Educational     Seminars provide a forum to share and develop ideas, as well as debate industry challenges.

Quality Time   Networking opportunities and evening events maximise allow genuine relationships to develop.

Central                      In the heart of London, EA is the first 3-day travel show bringing Africa to the most relevant and                                                    active European and UK Buyers.