buyer programme

Buyers can attend Experience Africa for either two or three days*. Each day includes up to 14 pre-scheduled meetings, inspiring seminars, lunch, networking breaks and a fabulous evening event! With over 100 exhibitors from across Africa attending, this is your opportunity to meet your partners and make new business connections.

*One-day programme available on request

evening entertainment Experience Africa
evening entertainment Experience Africa

Who can attend?

Companies from across the travel industry are invited to attend as buyers. These include:
• Tour operators
• Adventure/overland operators
• Lifestyle and concierge operators
• Travel agents
• MICE companies

All applications will go through a qualifying process once received by the team. As long as you currently generate business to Africa, or plan to do so in the future, we’d love to receive your application!

As an inclusive show, we believe that everyone involved in the sales and marketing process should be invited to learn about new and exciting African product. Therefore, we invite staff from the following categories to attend Experience Africa:
• Senior management
• Sales
• Reservations
• Product
• Marketing

Each company can register for up to three appointment schedules, with one or two delegates attending each schedule.

We welcome buyers from all over the world; if you are based outside the UK, then please contact the team for more information about our Hosted Buyer Programme.



Who will i meet?

Over 100 exhibitors will attend Experience Africa 2020 from a range of sectors. These include:

  • Accommodation
  • Transportation
  • Tourist boards
  • Airlines
  • Attractions and activities
  • Destination management companies

In 2019, 18 African countries were represented, from South Africa to Sudan. As consumers constantly search for new and exciting travel opportunities, we strive to represent as much of this vast and diverse continent as possible.  

buyer meeting Experience Africa
Networking Experience Africa