Experience Africa will showcase a refreshingly wide range of inspiring travel products and enticingly curated experiences being sold right now across this incredible continent. This essential B2B event will showcase the very best Africa product portfolios assuring connectivity between key UK & European buyers and handpicked quality exhibitors, maximising exposure in a way never seen before in the UK.

We welcome ALL UK and European buyers based on your current Africa business or potential new business to Africa

Up to three buyers from each company are invited to attend the show.

Qualified and approved buyers will be given the option of attending for either 1, 2 or all 3 days. In addition, an appointment schedule may be shared with a second delegate.

Worldwide Tour Operators with Africa specific sales departments
Africa Specialist Tour Operators
Adventure/Overland Operators
Bespoke Lifestyle and Concierge Operators
Travel Agents
Leisure/Resort Operators
MICE Operators

Why Attend Experience Africa?

Inclusive           We will bring a wider range of buyers and suppliers to the forefront of the industry, offering a new                                               voice for Africa across international tourism.

Fresh                           To revolutionise the voice of Africa in tourism, you will have the opportunity to meet with buyers                                                 and suppliers you may have never seen before.

Intimate                 Limits to the types of exhibitors from each country ensures both parties can make maximum                                                         returns from attending the show.

Bespoke            No more ‘one size fits all’. We are a show that cares and caters for both buyer and supplier needs!

Decisive                  No dead time. We will bring the decision makers to the table to maximise your business                                                                   opportunities.

Educational     Seminars provide a forum to share and develop ideas, as well as debate industry challenges.

Quality Time   Networking opportunities and evening events maximise allow genuine relationships to develop.

Central                      In the heart of London, EA is the first 3-day travel show bringing Africa to the most relevant and                                                    active European and UK Buyers.