About us

Meet the Team

Experience Africa is organised by Tailormade Inspiration, an events and production company dedicated to promoting African Travel. Our industry-experienced team know the travel industry well and understand the importance of face-to-face interaction to make valuable business connections. We work together with our official partner, the African Travel & Tourism Association (Atta) to create the unique and exciting B2B tradeshow, Experience Africa.

Our vision at Experience Africa is to create a new and unified voice for Africa across international tourism. Going beyond just luxury, this show provides a platform to present a refreshingly wider range of inspiring travel products to the forefront of the industry. By striving toward this vision, we achieve our key objective – to build awareness for African travel and increase engagement and traffic to Africa as a destination.”  Byron Shirto, Event Director

Byron Shirto

Event Director

Tom Bowring

Exhibitor Relations Executive
[email protected]

Alexandra Dawkins

Content & Marketing Executive
[email protected]


Buyer Relations Executive
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Atta is the largest association serving and supporting business leaders in Africa. It has over 25 years of service in tirelessly promoting African tourism to a worldwide audience.

With over 570 members, it represents Africa’s largest network of tourism products, covering not only accommodation and travel specialists in Africa, but a formidable selection of tour operators, representation companies, as well as PR and marketing companies that promote tourism to Africa. Atta has forged Memorandums of Understanding (MOU) with similar organisations around the world, forming an unprecedented network of travel specialists.

Whether you require daily news updates, trade shows & regional events or training programmes, join Atta’s knowledgeable and experienced membership to increase awareness and visibility of your company.

For more information visit www.atta.travel or email [email protected]