The team at Experience Africa would like to say a huge thank you for your support and patience while we have taken the time to plan our next steps. This year, the industry has faced challenges on an unprecedented scale. While we are all working to protect different business models and personal circumstances, we must unite to reach solutions together and fuel the recovery of the African travel industry.

Evolving strategy 
As the news surrounding coronavirus has evolved rapidly, we have re-evaluated our position at every step and, on 19th March 2020, we took the difficult decision to postpone our June 2020 event. With your feedback, we formulated a new hybrid solution for October 2020, together with options to cancel and transfer. Experience Africa takes a year of planning and hard work and, as with most large-scale events, there are upfront costs that cannot be recouped. However, we always strive to be truly responsible and support our partners across the travel industry.
Committed principles
Our commitment to you was that the proposed October 2020 hybrid event would only go ahead if it satisfied two key criteria: your support and the non-dilution of the experience as we proposed it. We would like to thank you for the fantastic support received. However, even as the landscape seems to be evolving quickly, there are still too many unknowns to guarantee the integrity of the event as we’d proposed it: we don’t yet know if the British government will allow large events by October, whether the 14-day quarantine for those entering the country will still be in place, or if those flying from African nations will have restrictions from their governments. Notably, many of our potential buyers are among the 8 million people in the UK alone currently furloughed, with hundreds of businesses waiting to fully restart, which makes it even harder for us and travel stakeholders to plan many months ahead. After much careful consideration, we have decided to cancel the Experience Africa October 2020 proposed option.

Looking ahead
It has always been our position to provide an inclusive platform for existing and new stakeholders to build relationships, promote and encourage travel to Africa. We will return from 21-23 June 2021 with the familiar format you have enjoyed, but with new, innovative and re-imagined components for the African travel community too. Experience Africa culminates in three productive and fun-filled days, but how we engage as a community through the rest of the year will be just as important going forward. Watch this space – we will be in touch soon with some of our new and exciting community initiatives for 2020 and beyond.
Thank you once again for your support, stay safe, and we hope to celebrate with you very soon.

Byron Shirto

Event Director