"If you want to go far, go together" African Proverb

Experience Africa by Atta is a unique type of B2B travel show, that is actually mindful of what buyers and suppliers both individually need. It is a progressive departure from the expected model, where everyone gets the  ‘one size fits all’ travel show experience.

Atta knew it was high time to unite the key suppliers from Africa with the most relevant buyers from the UK and Europe for an intimate, informal, select gathering where business ideas flow freely and experience of the region is heightened. At a prime London venue, Experience Africa aims to be a fresh, fun and alluring event, where long term relationships will be kindled naturally and a wide range of quality products will get the visibility they deserve, unleashing a wealth of new business opportunities.


All About Atta

Atta is the largest association serving and supporting business leaders in Africa. It has over 25 years of service in tirelessly promoting African tourism to a worldwide audience.

With over 570 members, it represents Africa’s largest network of tourism products, covering not only accommodation and travel specialists in Africa, but a formidable selection of tour operators, representation companies, as well as PR and marketing companies that promote tourism to Africa. Atta has forged Memorandums of Understanding (MOU) with similar organisations around the world, forming an unprecedented network of travel specialists.

Whether you require daily news updates, trade shows & regional events or training programmes, join Atta’s knowledgeable and experienced membership to increase awareness and visibility of your company.

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